How do we choose our beauty products?

Ingredients, environmental responsibility, effectiveness… 

Before they reach our shelves and yours, the products we sell must fulfill a certain number of criteria. Discover the hoops your favourite moisturiser or beauty tool has had to jump through to make it into our selection.

1. Clean skin, body and hair care

Fine analysis of the composition, discarded ingredients and favorite active ingredients, all our criteria to select our face, body and hair care products are here. Discover the selection chart for our clean skin care products.

2. Food supplements & superfood

To select our supplements, we are surrounded by a committee of experts (pharmacists, nutritherapists, naturopaths, etc.), so that we have all the keys in hand to select the best brands and advise you in complete safety. Discover the selection chart for our food supplements.

3. Clean skin, body and hair care

The power of massage, the effectiveness of LEDs or ultrasound to treat many problems, are all techniques whose benefits on the skin (and sometimes even the mind!) have been proven. Discover the our beauty tools selection chart.

4. Fragrances

We couldn’t fully be a part of your beauty routine without offering you a selection of perfumes. But not just any perfumes: modern and desirable fragrances, with stylish packaging and refined formulations, capable of boosting your mood with just two or three spritzes. Discover our perfume selection standards.

Ready to find your next fragrance crush? Start here!

"For us, clean is above all a state of mind. It means advocating absolute transparency, in our bottles as well as in each of our actions, and giving the keys to our community to allow them to make their own informed choices."