Goop Beauty

Goop Beauty, the brand founded by Gwyneth Paltrow

The origins of Goop Beauty lie in Goop, the wellness brand and lifestyle website created by Gwyneth Paltrow in 2008 from her kitchen. What began as a newsletter scouting out good addresses and trends in wellbeing, fashion, food and travel, soon expanded. Always one step ahead, Goop uncovers and tests the latest wellness trends, from the latest trendy designer to ultra-efficient sports techniques and vibrators that allow us to feel and share pleasure. 

Gwyneth Paltrow herself is passionate about ‘well-ageing’ and has a super-healthy lifestyle, so she quickly set about developing her own range - clean, luxurious and effective. After more than a year of product development, Goop Beauty was born in 2016: a clean, holistic and effective brand to hydrate, smooth, tone and reveal glow. The brand is structured around 3 ranges: Goop Glow for radiance and a crazy glow, Goop Genes for an all-round ‘better-ageing’ action and G.Tox: to detoxify and purify. 

Discover Goop Beauty skincare

What did we love about Goop Beauty? Its clean, technical skincare products, with a high dose of natural ingredients, that instantly make your cheeks rosy! In 2008, Goop was the first brand to create and define what clean beauty is and why it's important. Today, Goop Beauty has an in-house team of chemists, toxicologists and experts who are constantly on the lookout for ingredients that are known or potential endocrine disruptors, or that are potentially harmful to health and the environment. The brand sources all its ingredients in compliance with high safety and quality standards. Goop Beauty is also committed to making judicious sourcing and formulation choices to minimise the potential presence of any traces of superfluous ingredients.

 Goop Beauty bestsellers

Discover Goop Beauty's cult skincare products, bestsellers capable of transforming your skin and your skincare routines! The ‘perfect skin’ serum par excellence, Dark Spot Exfoliating Sleep Milk works overnight to resurface, smooth and moisturise the skin, guaranteeing a ‘new skin’ effect when you wake up. For the body, we love Microderm Instant Glow Exfoliator, a scrub with a whipped cream texture that melts into the skin to intensely exfoliate and reveal smooth, glowing skin! To complete your body routine, Afterglow Body Oil is a luxurious oil that absorbs quickly, leaving skin soft, smooth, hydrated and radiant. Finally, for a finishing touch that adds radiance to the complexion, ColorBlur Glow Balm is the perfect ally. Rich in vitamins, these tinted moisturising balms add adjustable colour to all areas of the face for a radiant glow.