Goop Beauty

Goop Beauty available at Oh My Cream: Holistic Beauty by Gwyneth Paltrow

Discover Goop Beauty, the brand founded by wellness icon Gwyneth Paltrow, available at Oh My Cream! In 2008, Gwyneth Paltrow launched the Goop brand from her kitchen, in the form of a newsletter. Since then, the brand has become bigger and bigger! Always one step ahead, Goop finds and tests the latest wellness trends, from the latest trendy designer to ultra-effective sports equipment, not forgetting the vibrator that lets us feel and share pleasure. With her passion for 'well-ageing' and her particularly healthy lifestyle, Gwyneth quickly set about developing her own range - clean, luxurious and effective. After more than a year of product development, Goop Beauty was launched in 2016, offering her vision of beauty through 3 ranges: 

- Goop Glow: for radiance and a crazy glow

- Goop Genes: for an all-round "better-aging" action

- G.Tox: to detoxify and purify

The Goop Beauty Commitments 

Goop was the first brand to create and define whatclean beauty is and why it is important. Today, it has an in-house team of chemists, toxicologists and experts who are constantly researching, to provide the best possible information on ingredients that are known or potential endocrine disruptors, or that are potentially harmful to health and the environment. The brand sources all its ingredients in compliance with high safety and quality standards. Goop Beauty is also committed to making judicious sourcing and formulation choices to minimise the potential presence of any traces of unnecessary ingredients.

Want to find out more about Goop Beauty? Take a look at our selection of products and be inspired by Gwyneth Paltrow's vision of clean, holistic beauty by discovering the secrets of her glow and her avant-garde "well-ageing" tips, inspired by the Californian lifestyle, and let yourself be seduced by her revolutionary skincare rituals.