Ultra-pigmented make-up that makes you want to dare.
Created by Violette, the Parisian make-up artist based in New York, Violette_FR is a fun make-up brand, with intuitive products saturated with pigments. It demystifies colours and invites you to have fun with textures and shades that you'd never dare wearing ;). Read more...

We adopt it for:

  • Tutorials that turn you into a makeup artist!
  • Iconic products that make you want to dare colour
  • Multi-use skincare products like Boum-Boum Milk
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15 products
Discover Violette_FR

From innovative multi-use skincare to pigment-rich make-up, discover the world of the make-up brand that makes you want to dare!

A word from the creator

« My ambition when I created VIOLETTE_FR was to allow everyone to celebrate themselves through make-up and to explore this form of creativity that makes each of us both muse and artist, while taking care of our skin and hair... Every formula, every colour, every texture, every object I've created expresses this message. And the idea that true beauty means being intimately connected to your moods and emotions. »

- Violette Serrat

Violette_FR, the bold make-up brand from make-up artist Violette Serrat!

Created by New York-based French make-up artist Violette Serrat, VIOLETTE_FR is a pigmented make-up brand and the latest addition to our shelves. With her unique vision of beauty as a way of celebrating, caring and loving yourself, Violette Serrat imagined VIOLETTE_FR as the brand that makes you want to dare and free yourself from the quest for perfection. A quick background check... When she was younger, Violette Serrat had a passion for painting and art. It was when a friend asked her to do her make-up that the future make-up artist discovered a new passion for beauty. After trying her luck in New York, the meeting with Carine Roitfeld launched her career as a make-up artist. Read all about her story here.

Violette_FR's cult make-up for daring colour

Textures for multiple uses, pigments saturated shades and products that are intuitive to apply... Violette fr had no trouble winning us over with her make-up that makes you want to dare and, above all, transforms even the most novice makeup enthousiasts into make-up artists. And if the whole team has already fallen for Violette_FR Yeux Paint, it's due to all tutorials from founder and make-up artist VIOLETTE FR, that proves that a bronze or magenta smoky look can be achieved without a full palette of eyeshadows, as long as you have a Yeux Paint in your beauty bag! ! These instense coloured eye shadows give the eyes a natural matte or ultra-shimmery finish in a single stroke. And for the mouth, we love Petal Bouche, a matte red with no transfer, ultra-comfortable on the lips, for an irresistible, flawless red mouth.

Boum Boum Milk Violette_FR, a clever cult treatment

One of the make-up brand's cult products, Boum Boum Milk is one of those beauty essentials you'll have no trouble adopting! This innovative and unique cream spray has a clinically-proven 3-in-1 formula, combining the benefits of a lotion, serum and moisturiser. It's a smart treatment that moisturises and prepares the complexion for make-up, and gives a refreshing effect all day long on the face, hair and even the body! But Boum Boum Milk isn't the only cult VIOLETTE_FR skincare product to be found on our shelves... C'est La Cream, Frange Puff and Rescue Serums... Now you can find all the Violette_FR skincare and make-up products at Oh My Cream.