Our commitments to better beauty

Promoting a more considered and environmentally conscious approach to beauty.

Since its founding, Oh My Cream has set out to offer an alternative approach to conventional beauty, bringing together the very best that clean beauty has to offer: effective skincare, transparent formulas, and a sensorial experience that’s kind to your skin and the environment. At the heart of this approach is our selection charter. A true hallmark of our high standards, it sets out precise and demanding criteria that every brand and product on our shelves must meet: ingredient quality, formula transparency, and environmental and social commitments. It’s an essential guide that helps us uphold our core principles as we move forwards, in continuous pursuit of a more responsible and considered approach to beauty.

Looking ahead, with this same mindset, we’re structuring our environmental commitment around a carbon reduction roadmap, supported by an annual carbon assessment. This allows us to measure our impact, prioritise our actions and make informed decisions to drive continual improvement.

Online orders

Today, many of our partner brands have chosen to stop producing samples, notably to reduce the environmental impact of single-use packaging. At Oh My Cream, we recognise the value of this more responsible approach. That’s why our parcels are sent without samples by default, in accordance with regulations that came into force in July 2022. Samples are only included in orders at the customer’s request, at checkout. To limit waste, we’ve also reduced the amount of tissue paper used inside our parcels.

With Oh My Cream Skincare, our ambition is to make high-quality skincare accessible at a reasonable price. It’s a challenging equation to maintain, and while we’re always striving to make progress, here’s a quick recap of what actions we’re already taking:

• We’re committed to doing everything we can to reduce our environmental impact. That’s why all our products are made in France, with the exception of our makeup, which is made in Italy. Our formulas are developed by our partner laboratories in France and Switzerland, and our products are packaged by partners in France.

• To reduce our environmental impact, we’ve launched our first mono-material, 100% recyclable refills for each of our cleansers. These refills help improve the overall lifecycle of our products and reduce the carbon footprint of our packaging from the outset: by 38% for our Cleansing Oil (thanks to lighter packaging – 12g compared with 130g), by 31% for our Cleansing Jelly and Cleansing Milk (thanks to packaging without a pump or outer box), and by 36% for our Cleansing Foam (also thanks to packaging without a pump or outer box).

• In keeping with our commitments, we’ve also given our iconic Oh My Cream Skincare range a makeover, opting for more modern, elegant and environmentally responsible designs, more ergonomic formats, clean lines, and high-quality materials made in Europe.

  • Our primary packaging, made in Europe, is now refillable and recyclable (with the exception of pumps and pipettes).

  • Our secondary packaging, made in France, is recyclable, produced using recycled paper and vegetable-based inks, and PEFC certified.

• We analyse the entire lifecycle of our product packaging using a new European methodology, allowing us to systematically assess its environmental impact – from raw material extraction through to end-of-life disposal.

• Where specific packaging or assembly is required, our products are assembled into kits wherever possible by ESATs (French supported employment organisations for people with disabilities).

We aim to foster a strong sense of shared purpose across our teams, while placing equal emphasis on the personal well-being and work-life balance of every staff member.

Oh My Cream is a people-first company. For us, a project is only truly meaningful when shared, embodied and experienced collectively.

We place enormous importance on the overall well-being of our teams, notably through a consistently caring approach to management. ‘No one can be expected to do the impossible’ is founder Juliette Levy Cohen’s guiding principle. We believe the freedom to make mistakes is fundamental to learning and, while we’re an ambitious and passionate team, we also know how to recognise our limits and embrace the unexpected.

We give everyone the opportunity to speak openly about their day-to-day experience, needs and work-life balance, helping us identify concrete ways to improve and better support their personal fulfillment at work.

Transparency is also a key pillar of our internal culture. Regular rituals and meetings ensure everyone has direct and clear access to information – from strategy and performance to key decisions – helping each person understand the wider challenges faced by the business as well as the day-to-day reality of other teams.

When recruiting, we place huge value on soft skills – behavioural qualities, such as emotional intelligence and interpersonal communication which can’t necessarily be taught, even at the very best schools, as well as experience and personality. For us, these qualities matter far more than qualifications. We’re also developing a recruitment policy focused on inclusivity and equal opportunities, particularly in relation to disability.

Oh My Cream is committed to supporting our employees through different life stages. We support members of our team through parenthood and are signatories to the Parental Act, offering one month of fully paid leave to the second parent, regardless of gender or status. We also offer a phased return from maternity leave, allowing employees to work a four-day week at full pay for their first three weeks back. More broadly, flexible working is a key priority for us, including flexibility around how remote working is organised.

Ultimately, our approach is about responding thoughtfully to each individual situation, helping our teams – who give so much every day – find the best possible balance between their personal and professional lives.

Sharing our values and vision of beauty, so that women can truly take care of themselves and dare to pursue their aspirations.

We believe beauty can be a source of confidence, self-expression and empowerment. Through our spaces and expertise, we strive to offer far more than just products: a way to take care of yourself and develop the self-confidence to pursue what really matters.

This commitment takes shape through concrete initiatives that foster mutual support, solidarity and the sharing of knowledge.

We’re strengthening our charitable commitment by offering customers the option to round up their purchase at checkout, both in store and online. All donations collected go to organisations supporting women.

In the UK, donations go to Women’s Aid, which supports women affected by domestic abuse.

In France and Belgium, for example, our donations have supported Un Petit Bagage d’Amour, which provides essential items for single mothers and their babies, and Oasis du Samu Social, a centre offering care and assistance to women experiencing homelessness.

Props purchased for our photoshoots that we won’t reuse – tableware, lamps, blankets and more – are also donated to organisations supporting socially isolated individuals or people seeking refuge.

Similarly, all the furniture from our previous office spaces has been donated to Ô Femima, an organisation dedicated to protecting children and mothers, training the professionals who work with them, and campaigning against violence.

We’re also developing a mentoring programme dedicated to female entrepreneurs. Each year, we support several projects by offering 10 hours of mentoring with members of our executive committee or internal experts, covering key areas of development such as strategy, brand, product, finance and organisation.

Through these initiatives, we want to create spaces for women to share knowledge, find support and grow – in keeping with what we champion every day.