Lifestyle

Beauty Talk with Lindsay Azpitarte, founder of Ulé

Newest addition to our beauty shelves, Ulé has conquered our bathroom and vanity with its view of in & out beauty, and its nature-tech treatments using active ingredients cultivated in the brand’s own vertical farm. We met with Lindsay Azpitarte, founder of Ulé, to talk about the eco-conscious brand. 

Hello Lindsay, what do you do for a living? 

I’m Lindsay, I’m French American, and I’ve created the skincare brand Ulé. The idea behind the brand came to me a little over 3 years ago. I wanted to create a brand that matched my beliefs and values, and that could resonate with others’ interests, around eco-conscious.  I wanted to have a sustainable brand, without, of course, leaving behind aspects that are important to us, such as natural formulas, sensory aspects and scientifically proven efficiency. 

“Ulé in 3 words… I would use eco-consciousness, sensorial and efficiency.”

#seo : lindsay azpitarte

What is your view on beauty? 

To be beautiful is to have confidence in oneself and simply feel good. I believe that cosmetics, beyond improving the appearance of our skin, help us find small daily pleasures for a moment to ourselves. Beauty is also a holistic gesture because what we eat or our lifestyle habits have as much impact as what we apply to the skin. It's all connected. But, we must not fall into the trap of pursuing perfection. It's all about balance. That's also beauty, the joy of living!

What are the essential steps to your skincare routine?

At night, the skin 'works' to eliminate toxins, so in the morning, I cleanse my skin. Then, I apply Le Beau Reset to refresh, hydrate, and regulate the pH of my skin before applying my serum. I always finish with a cream, which will keep the skin barrier in good shape and allow it to protect the skin from external aggressors and retain the good stuff (the active ingredients) in the skin. I always do a quick massage at each step of the skincare routine. It's done in 2 minutes, tops. In the evening, after my double cleanse, I apply a serum based on what my skin needs (nourishment, a boost). In case of particular dryness, I apply Avoir it All for instant radiance and a refreshed face."

#seo : avoir it all ulé

What is your favourite Ulé’s treatment?  

My favourite product… I must say, it’s hard to choose, but if I had to make a choice, it would Oh La Plump and Avoir it All. When using both, you’ll have radiant skin, glowing and well-hydrated. But if you don’t know Ulé, you might want to start with a product that I personally recommend, the in & out oil Avoir it All. It’s a treatment you can either eat to nourish the skin from the inside or be applied to the skin for intense nutrition. 

Any beauty tips for global wellbeing?

Exercise, sleep, a balanced diet, and drinking plenty of water (really plenty). But also, have fun, see your friends, party. It's good for the mind."

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