Meet Christine and Niclas, founders of CRA-YON

For us, the translation of an idea or concept into a tangible experience is what fascinates us and drives our creativity. Utilising our diverse skills in visual communication, written language, fashion, and product design, we often use the senses as a starting point. The sense of smell, our most powerful sense, captivates us the most. The ability to bring scent ideas and feelings to life through fragrance is a continual source of inspiration.

Christine's first strong emotional connection to scent occurred while studying at Studio Berçot in Paris. Through a friend, she met a perfumer who introduced her to the world of ingredients and compositions. Later in Sweden, she met Niclas, who was pursuing his master's in design. Together, they realised that their mutual fascination with scent was a powerful shared interest.

Each CRA-YON fragrance is designed as part of a Fragrance Wardrobe, with different scents for various moments and moods. We start with a concept or emotion we want to capture and then carefully select ingredients that evoke that feeling. Through a collaborative process, we refine each fragrance until it perfectly embodies the intended experience, allowing our customers to create their own unique combinations and personal styles.

Offering noble formulas with sustainable, non-toxic, and creative ingredients is central to our brand ethos. We are committed to sustainability and the well-being of our customers and the planet. By using high-quality, vegan, and cruelty-free ingredients, we ensure that our fragrances are safe, ethical, and environmentally friendly. This commitment reflects our belief that luxury should never come at the expense of health or the environment.