Let’s Talk About Sex! 

‘The trend is not new, particularly in the United States where the brand Goop was already marketing yoni eggs in 2017 to ‘increase sexual energy and pleasure’ and Lily Allen at the same time launched a sex toy in collab with Womanizer... But it remained very niche (see perched) or well taboo for a while.... It wasn't until a number of women entrepreneurs got to grips with this vast subject that it was democratised in Europe. Today there is a plethora of products on offer: some have launched coaching apps, podcasts or women's porn... While others have created their own brand of sex toys, female condoms or libido boosters...

The first job was to benchmark the existing range with Clémentine, our purchasing manager, to take stock of the market. Then, as with all our brand listings at Oh My Cream, the whole team tested each of the products, analysing their composition, their image and price positioning and their ethical and eco-responsible dimension, to keep just these 2 brands! These were carefully selected gems that seduced us with their effectiveness and their message.

I think that they are less so than they used to be, that the generation of thirty-somethings that we are has managed to take control of our sexuality and free up our voice and that many opinion leaders, journalists and entrepreneurs have played a part in this evolution. I'm delighted to be able to talk about it here, in a safe place! I think that those involved in the world of well-being have a role to play in demystifying women's pleasure, without having a prescriptive discourse that could create new injunctions. The idea isn't to say that if you don't use a sex toy on your own or with a partner, you've failed in your sex life, but to offer our customers the chance to find their own way (at different times in their lives) through education, advice and a tried and tested quality offering in which they can have confidence. So all you have to do to take the plunge is listen to yourself, and your instinct will do the rest.