Meet Susanne Kaufmann, the founder of the pioneering clean beauty brand

“Sustainability, the use of renewable resources, cutting-edge science and intelligent product design has been integral to the development of our skincare range for almost two decades. For us, a sustainable approach must encompass conscious production, sustainable packaging innovation, manufacturing process and a deep respect for nature and people. This has always been our philosophy. It has always been about the entire picture.”

“Growing up in the Austrian Alps, I grew up surrounded by beautiful nature and always had a fascination with plants, and the healing powers they possess. The power of nature continues to serve as an inspiration for me – as seen through our use of responsibly sourced ingredients and local production. I believe if we take from nature, we must also preserve it."

“As a brand, we must be responsible for our impact. This inspired us to return to the essentials with our packaging, reducing it to the max to be as sustainable as possible. This new minimalist direction is to us the very essence of luxury and makes us a leader in high-performance, responsible, natural skincare.”

“When it comes to our formulas, we have reworked them with new, intelligent ingredient complexes sourced from nearby regions in Austria and Switzerland, closing the distance between the ingredient source and our production facility, and ultimately reducing our carbon footprint.”