4 Westman Atelier bronzers for softly sculpted, sun-kissed skin

Why wear bronzer this summer?

The secret to a sun-kissed complexion, without exposing yourself to UV rays? Bronzer! A complexion-enhancing hero that belongs in your summer routine, bronzer recreates sun-soaked warmth in just a few brushstrokes, enhancing and harmonising your natural tan. It also helps even out skin tone, adding a golden wash of colour that camouflages redness and imperfections. Of course, bronzer isn’t reserved solely for the sunniest months but can be used year-round for contouring. Strategically applied to specific facial features, it has the power to create natural-looking dimension and definition – narrowing the nose, sculpting the cheekbones and adding warmth to the temples and along the hairline. But, just as too much sun exposure has its drawbacks, applying bronzer incorrectly can leave your features looking more defined (and harsher) than intended. That’s where our expert bronzer tips come in…

Which bronzer texture is right for you?

Powder bronzer: for warming the complexion and controlling shine

For a naturally warm complexion with a soft matte finish, whether that’s to simply achieve everyday radiance or to brighten a dulled complexion during particular seasons of the year, powder bronzer is your ultimate ally. It’s also the most beginner-friendly formula – perfect if you prefer a minimalist makeup look or are new to using bronzer.

The perfect product: Westman Atelier’s Beauty Butter Powder Bronzer. With a cream-to-powder, lightweight texture and a velvety, matte finish, it melts seamlessly into the skin – defining facial contours and warming the complexion, for a natural, second-skin effect. And applying this makeup artist-inspired bronzer couldn’t be simpler: using the Westman Atelier Powder Brush, sweep the powder across the cheeks, temples and forehead – wherever the sun would naturally fall on your face.

Contour stick: for a sculpted face in an effortless swipe

Seeking a sculpting effect to redefine your features, accentuate your cheekbones or refine the look of your nose? A contour stick is a makeup bag non-negotiable all year round – perfect for those who prefer a more defined, pronounced look.

The perfect product: Westman Atelier’s Face Trace Contour Stick. Powered by biomimetic pigment technology, it glides effortlessly across the skin and blends seamlessly to leave behind a shadow-like finish. Available in a range of nuanced shades inspired by the natural shadows of the face, it creates an ultra-realistic sense of depth.

Cream bronzer: for a natural sun-kissed effect

To prolong your summer glow or recreate ‘back from the beach’ radiance, cream bronzer warms the complexion, delivering the perfect dose of pigment without masking the skin or ever looking heavy. It gives the complexion a natural golden-hour glow – ideal for a sun-lit, later-in-the-day makeup look.

The perfect product: Westman Atelier’s Sun Tone Bronzing Crème: a cream bronzing duo designed for mimicking the effects of the sun and layering two complementary tones to create depth and add natural-looking, sun-kissed colour to the complexion. The palette combines a lighter shade and a deeper one, which can be worn alone or blended together to sculpt and illuminate the skin in just a few brushstrokes.

Liquid bronzer: for instant radiance and no-fuss application

Liquid bronzer is the perfect pick for anyone wanting to achieve a radiant, sun-kissed complexion with minimal effort. A few drops are all it takes to warm the skin in seconds (no brush required) and create that signature golden glow indicative of a recent holiday.

The perfect product: Westman Atelier’s Sun Tone Bronzing Drops. Thanks to their hydrating formula, the bronzing drops can be directly applied to bare skin (after moisturiser and SPF) or layered over foundation. They blend effortlessly, evening out the appearance of the complexion and leaving behind ‘just left the beach’ luminosity. A must-have for anyone spending summer in the city…

Our expert application tip? Use them all over the face for a sheer veil of warmth, or apply to targeted areas for a more sculpted, naturally-bronzed finish.

How to choose the right shade of bronzer

Choosing the right shade of bronzer is arguably the most important step for achieving a natural, sun-kissed finish. Soft, rosy, beige or delicate golden shades are best suited to fairer skin, while overly orange tones are best avoided, as they can appear too heavy. Caramel, honey and warm golden shades work beautifully on medium skin tones and olive complexions, while deeper skin tones will benefit from richly pigmented formulas with chocolate undertones, for a truly radiant finish.

In addition to shade depth, your skin’s undertone makes all the difference. Warm undertones (a tell-tale sign being veins that appear more green on the inner wrist) tend to suit golden and coppery bronzers. Cool undertones (indicated by veins that appear more blue or purple) pair beautifully with rosy or taupe shades, while neutral undertones offer the freedom to experiment. To avoid a mismatch, test your chosen bronzer shade along the side of your face, in natural lighting, before full-face application.

Our tips for applying powder bronzer

Start by picking up a small amount of bronzer with a makeup brush, such as the Westman Atelier Powder II Brush or the Westman Atelier Blender II Brush. Tap off any excess product, then sweep the brush across the temples and cheekbones and along the hairline and jawline, working outwards. Then, using gentle circular motions, softly blend the bronzer into the skin, for a natural, streak-free finish. You can also apply a small amount of bronzing powder to the bridge and tip of the nose for a naturally sun-lit look.

#seo: Westman Atelier Bronzing Duo Palette

Our expert tip for a luminous, natural finish? Start by using a small amount of product, then build and layer as desired for an intensified look.

Use the centre of your under eye as a guide, and avoid applying bronzer beyond this point – the area of the cheeks close to the nose should remain untouched (unlike when applying blush).

This summer’s it bronzers

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