Lifestyle

Cool girl Charly Sturm shares her wellness spots top list

As a creative thinker at Dr. Barbara Sturm, Charly Sturm approaches self-care with curiosity and intention. In her own words, her daily ritual is a mix of tried-and-true Barbara Sturm favourites and a few special spots where she can recharge and nurture her skin. We caught up with Charly to hear more about the rituals, products, and little escapes that keep her feeling her best.

Tell us everything about yourself

“I’m the Director of Brand Development at Dr. Barbara Sturm, and Barbara’s daughter. I’ve been part of the brand for around ten years now, and it’s been an incredible experience watching my mother build it from the ground up. My role spans many areas of the business - from product development to creative, marketing, and brand partnerships - as well as representing the brand as an ambassador.”

Have you always been passionate about self-care?

“I think I always have been, but it’s something that’s deepened with age and experience. We’re also living in a time where there’s so much more awareness around health and wellbeing, and access to tools and knowledge that simply weren’t available before.

For me, it’s all about balance - taking care of your body, mind, and soul, while still allowing yourself to enjoy life and have fun.”

How would you define beauty today?

"To me, beauty is about truly being yourself and embracing that fully. It comes from feeling happy and “comfortable within yourself - that inner confidence naturally reflects the outside. Ultimately, confidence is beauty, and it’s something you can instantly feel and see.”

What’s your favourite Oh My Cream store?

“I might be a little biased - I live in London, and the Notting Hill store is the closest to me, so I find myself popping in all the time. I’m lucky that I get my skincare directly from Dr. Barbara Sturm, but for everything else, Oh My Cream is definitely my go-to.”

Which beauty expert do you trust completely with your skin?

“My mother.”

Which facial or in-house treatment truly transforms the skin, in your opinion?

“I try to have a facial at the Dr. Barbara Sturm Spa & Boutique at least once a month, because I really notice the difference. I love treatments that include gentle extractions, and I’ve been especially obsessed with gentle microneedling lately - it leaves my skin feeling incredibly soft, hydrated, and glowing.

We also have a new device that I love - the Star Face - which delivers hot and cold therapy to help sculpt and lift the face. It’s amazing before an event; such a great quick fix.”

What’s your must-have Dr. Barbara Sturm product in your daily routine?

“That is a tough one, but I definitely could not live without my Face Cream. Then the Hyaluronic Serum and Everything Eye Patches”

Do you have a secret beauty spot you love and recommend only to close friends?

“For me, it would have to be our spas - which isn’t much of a secret. But there are certain therapists I go to for body treatments who I absolutely adore. They make such a difference to how I feel, and those are the ones I tend to share only with close friends.”

What’s the skincare tip everyone should know?

“Stick to what works for you and really listen to your skin. I’m often asked whether you should constantly switch up your skincare, but my view is - if something works and your skin looks and feels good, why change it?

I only adjust my routine when I notice a shift in my skin. For example, if it feels drier, I’ll incorporate a richer cream and our Glow Drops Radiance Boosting Serum. And if it all starts to feel too much, I’ll simplify everything and go back to just three core products.”

Where do you go when you need a true moment of relaxation and a wellness reset?

“If I’m looking for a true health and gut reset, Mayrlife Medical Retreat is my go-to. It’s in Austria, and it genuinely works. The doctors are incredible; the treatments are highly effective, and even the food is carefully designed - you come back feeling like a completely new person.”

What is your favorite activity to reset and rejuvenate your body?

Very simply, I love going for a long walk followed by a workout - usually Pilates or strength training. “Lately, I’ve also been getting back into horseback riding, which I did a lot as a teenager. It’s something I find incredibly healing for both my mind and soul, while also being a great full body workout. There’s something about being around horses that feels therapeutic in a way nothing else quite does.”

Where do you go to activate “do not disturb” mode?

I have to admit, I don’t do it as often as I should. Ideally, it’s when I’m on vacation - especially by the “beach with a good book. I also find that evenings at home, when I’ve gotten into a great new TV show, can be just as perfect for truly switching off.”

What’s the wellness ritual you never miss, even when traveling?

“I always make time for a massage - it helps so much with circulation and reducing water retention. I also never travel without my Face Mask; it’s a real game-changer for me, and such a nice moment of self-care wherever I am.”

And where do you go when you need a quick escape for a day?

“I love escaping to the countryside just outside of London - long walks in nature, a delicious lunch, or even horseback riding. If I can, I’ll stay overnight; there’s something so refreshing about waking up outside the city, even if it’s just for a moment.”

Charly's picks

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