LIFESTYLE
City guide: a trip to Marrakech with LRNCE
Fancy a change of scenery? Pack your bags – we’ve found the perfect destination for a dose of sunshine. Get ready to explore Marrakech, a city steeped in craftsmanship and artisanal know-how, and the birthplace of Moroccan lifestyle brand LRNCE. Its founder, Laurence, shares her favourite hotspots dotted around this sun-drenched city.
For a shopping spree
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LRNCE's Studio: Set aside a whole morning to explore Sidi Ghanem, the former industrial district that has become a creative hub for local designers. This is where Laurence Leenaert – the Belgian designer trained at the Royal Academy of Fine Arts in Ghent – set up the studio belonging to LRNCE, the brand she founded in Marrakech in 2013. Showcasing textiles, clothing, hand-painted ceramics and pieces of art, all handcrafted by local artisans, this is where the brand's creations come to life. 59 Rue Principale, Sidi Ghanem
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Lalla: While you’re in Sidi Ghanem, take some time to visit Lalla, a Franco-Moroccan brand creating chic yet relaxed handmade bags in vibrant joyful colours – perfect accessories for carrying a little Moroccan sunshine home with you. 280 Route Principale, Sidi Ghanem
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Magasin Général: Situated in the same neighbourhood, this is the spot for anyone who loves a one-of-a-kind find. Here, you’ll discover period furniture dating from around 1900, sourced in Europe and restored in Marrakech. Every piece has a story to tell and, even if you don’t make a purchase, you’ll leave with plenty of inspiration for your own interiors. 281 Q.I. Sidi Ghanem, Route de Safi
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Argument: Why simply buy a piece of jewellery when you could make one yourself? Between Marrakech and Paris, Anne-Sophie designs rings, necklaces and earrings using stones, mother-of-pearl and silver. She also runs 1.5 to 2-hour workshops where you can create your own unique pieces – a lovely activity to enjoy with friends or family, with children welcome too, resulting in a souvenir that comes with a story of its own. Villa Hujja, close to Marrakech. Visits by appointment only.